How Predictive Analytics is Transforming Performance MarketingWhether you’re forecasting campaign performance for a client or your agency’s own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it’s important to keep in mind that predictive models are probabilities, not guarantees.
How Machine Learning Improves Advertisement TargetingAn advertising and marketing project's performance relies on where the advertisements are put. Managing brand safety and placement, along with making sure that the advertisement isn't shown next to adverse or non-factual web content, are critical for the success of any kind of retargeting method.
How Predictive Analytics is Transforming Performance MarketingWhether you’re forecasting campaign performance for a client or your agency’s own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it’s important to keep in mind that predictive models are probabilities, not guarantees.